Strobe is a group of investors based out of Sitka, Alaska who have hired my design studio to brand, design, and build a website for them.
The Business’ Problem:
Customers are landing on the page but bouncing before check. How can we streamline the information to encourage bookings?
The User’s Problem:
General confusion around service offerings and booking/checkout process.
Features to consider for UX improvement:
Value prop cards: An easy way to lay out what separates STROBE from the rest of the market
Booking Module: Intended to be the one source of truth for all undecided users. Each tab can be used to help answer any lingering questions and help funnel the user towards booking.
